Early adopter: Desmond Jeffery.
St Bride hails the ‘non-designer’ who’s an unsung hero of British Modernism

The most exciting graphic design exhibition I’ve seen in London recently is at the St Bride Library, writes Simon Esterson. But its subject would never have admitted to being a designer.

‘Late Letterpress: The Work of Desmond Jeffery’ features the output of a jobbing letterpress printer based in London and Suffolk in the 1950s and 60s. Although Jeffery hated being called a designer (he was a printer who knew how to lay out), he produced Modernist work that few English designers of the period could better.

Desmond Jeffery – Political_p1

Above: catalogue for the Partisan coffee-house in London, 1959. Top: Red Paper, 1968.

Most of his work was hand-set in metal type. Jeffery was careful in his choice of typefaces: he was one of the first people in Britain to import sans-serif fonts such as Akzidenz Grotesque from the European typefounders.

Desmond Jeffery – get out of Cyprus

Above: poster, 1959.

He had an eclectic range of clients, from art galleries to the brewer Greene King and radical political organisations.

Late Letterpress: The Work of Desmond Jeffery’ is at St Bride Library, Bride Lane, Fleet Street, London EC4Y 8EE, until 13 November 2009.

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Comments 3

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  1. November 4th, 2009 at 11:05 pm | by Craig Atkinson

    What’s the font on the pink image and the italic on the brown?

  2. November 5th, 2009 at 12:16 am | by Twitter Trackbacks for Eye blog » Early adopter: Desmond Jeffery. St Bride hails the ‘non-designer’ who’s an unsung hero of British [eyemagazine.com] on Topsy.com

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  3. November 5th, 2009 at 10:49 am | by maxime

    Craig, is it a joke?

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