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The Times redesigns its Saturday edition with some grand gestures

The Times appeared on Saturday morning (24 January 2009) in its new six-section configuration, writes Simon Esterson. The most obvious change is that the new Saturday Review section marks a return to broadsheet format. And after all those tabloids it does look big: a great sheet of newsprint, only really safely navigated at home on the Saturday breakfast table. (How do those Daily Telegraph readers manage on the train during the week?) The large format, with its nod back to Times past, signals that the section contains the serious stuff of ‘arts, books and ideas’.

Typographically, we’re treated to an extension of the vocabulary already in action in the redesigned daily Times2 section (see last week’s Eye blog about the changes). But here the bigger page allows more play with scale: while headlines, drop-caps and pictures can be bigger than a tabloid page allows, the six-column justified text format is sub-divided into twelve columns for narrow-measure captions and secondary information set in Christian Schwartz’s Stag Sans. There’s a lot of type, and while the section looks serious, it also manages to be rich and varied: dark blue rules in heavy weights, dotted rules in fine weights, little moments of red type, all held together by spines of horizontal and vertical white space, and differences in content signalled by unjustified setting. It is also put together with a magazine-like precision of picture editing and design detail.

The only disappointing element was the section’s front page (below): starting a main story and a column, running a banner at the top with teasers and pictures and a horizontal advert across the bottom is asking a lot, even from a broadsheet page.

The new tabloid Weekend section contains the softer stuff: Body and Soul, Food and Drink, Gardens and Travel. Here, as befits the content, there’s more colour from a brighter colour palette, more smiling faces, pictures of cakes, and a series of very smart column headers from illustrator Joe McLaren (www.joemclaren.com).

But underneath it all, the new design chassis from Times2 bolts everything together, with no room for whimsy. The new weights of Times Modern (Ultra Light and Ultra Bold) look good here and remind me how much they seem to be morphing back towards their original Monotype Times Roman ancestry.

Lead designers on the newsprint sections are Alex Breuer and Emma Woodroofe. Picture Editor Jon Jones.

Playlist (below) is The Times answer to the Guardians all-conquering A5 format Guide. Its design is elegantly restrained in the way the Guide used to be and it has some clever fact panels and background information. Again, there’s lots of Stag Sans working with Times Classic.

My copy was let down by the printing, though: the gravure process seems to be struggling with the fine type and newsprint stock.

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Comments 3

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  1. January 26th, 2009 at 6:33 pm | by Mark Porter » Blog Archive » The Saturday Times

    [...] it’s so hard to see any remaining DNA of Times Roman in this typeface (update: Simon Esterson disagrees). Weekend and the review make maximum use of this range of weights of the serif, and hardly use [...]

  2. February 2nd, 2009 at 7:25 pm | by Andy Smith

    Got the Times this Saturday together with the Guardian (to see their redesigned Weekend magazine). By the afternoon the kitchen table was overwhelmed with newsprint but this reader was underwhelmed by the experience. Most of the Times (and half the Guardian) ended up in the recycling bin before the half time football scores. I liked the Saturday Review section of the Times the most, as Simon says it’s put together with a magazine-like precison, but it made the main section of the newspaper look dull and tedious (just like its content). The magazine is awful, looks nothing like the rest of the job, different typefaces (Bureau Grotesk?) to the other sections, a real mish-mash, poor content. They might have some interesting designers working on the Times but I won’t be buying again…

  3. February 8th, 2009 at 10:49 am | by Doug Pearson

    I agree with most of the comments about the new style Times on Saturday. Where I completely disagree is the Playlist. Was this designed by an Optician as an eyesight test? The content is great but totally let down by the size (it’s not pleasant in a tactile sense) and the font which makes it difficult to read (not a selling point for a newspaper!)

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