Signs for the digital age – in cardboard
Cartlidge Levene show Guardian and Observer staff where to go
As The Guardian newspaper and websites move into their new offices in London’s Kings Place, Mark Porter, the paper’s creative director, has had the opportunity to commission new signage for the building from Cartlidge Levene, noted for their wayfinding design for the Barbican, Selfridges and the Oval.
Not surprisingly, the signs use the Guardian’s typeface family designed by Paul Barnes and Christian Schwartz, and ranges from signs silkscreened on folded cardboard (above and below) to large vinyls and digital displays. (Sibling Sunday newspaper The Observer is also moving to Kings Place, bottom.) Mark shows and tells more about the project on his site markporter.com.
Meanwhile the type department wonders what’s planned for Alan Kitching’s big typographic wall in the paper’s soon-to-be vacated old reception in Farringdon Road . . .
No TweetBacks yet. (Be the first to Tweet this post)
December 8th, 2008 at 12:59 pm | by Mark Porter
I should point that it wasn’t just my project , Cartlidge Levene worked with a group of Guardian/Observer people on this, and Giles Brenard and his team did most of the heavy lifting on our side
December 8th, 2008 at 4:45 pm | by action man
Oh yes, this is wonderful.
December 12th, 2008 at 6:05 am | by DesignNotes by Michael Surtees » Blog Archive » Link Drop for the Week Ending in Friday the 12th (December 2008)
[...] Signs for the digital age – in cardboard, Cartlidge Levene show Guardian and Observer staff where … Eye Magazine wrote “As The Guardian newspaper and websites move into their new offices in London’s Kings Place, Mark Porter, the paper’s creative director, has had the opportunity to commission new signage for the building from Cartlidge Levene, noted for their wayfinding design for the Barbican, Selfridges and the Oval. Not surprisingly, the signs use the Guardian’s typeface…” [...]
January 16th, 2009 at 6:54 pm | by Cartlidge Levene per Guardian e Observer « Lieve
[...] (Via blog.eyemagazine.com) [...]
January 28th, 2009 at 3:26 pm | by Cartlidge Levene
[...] would eventually make it onto SI following it’s subsequent feature in Creative Review and Eye. Having said that, with portfolio websites optimising their images to be viewed on even the slowest [...]
March 23rd, 2009 at 1:00 am | by Kamran Khanalvi
The concept behind this wayfinding system is great! Good stuff!! I am currently working on creating a wayfinding signage system for my art & design university building. Any tips?